[Basel, Switzerland-August 4, 2025] - REJO proudly announces its official entry into the Swiss market with the launch of the REJO HS40 heating device and TOZE tobacco-free herbal sticks. This innovative pairing offers Swiss adult consumers a pure and accessible alternative to traditional smoking-containing nicotine but no tobacco, and delivering a satisfying experience without compromise.

As demand for smoke-free alternatives continues to gain traction across Europe, Switzerland has emerged as a key growth market driven by consumers who value freedom of choice and premium product quality. REJO is entering the scene to meet these evolving demands through advanced technology, thoughtful design, and a unique localized approach to smoke-free alternatives.

TOZE: Switzerland’s First Tobacco-Free HNB Product

At the heart of REJO’s Swiss launch is TOZE - the country’s only heat-not-burn product made from carefully selected tea leaves instead of tobacco. This nicotine-containing, tobacco-free stick delivers a smooth, aromatic experience that replicates the pleasure of traditional smoking - without the harmful ingredients found in cigarettes.

Inspired by natural ingredients, TOZE aligns with the Swiss adult users' unwavering pursuit of a reduced harm lifestyle. It’s a cleaner choice for adult smokers.

Premium Tea-based TOZE Herbal Sticks

REJO HS40: Intelligent Design Meets Powerful Performance

Paired with TOZE is REJO’s flagship device, the REJO HS40 - a sleek and high-performance heating system built with portability and reliability in mind. Powered by a 3350 mAh mega battery, the REJO HS40 delivers up to 40 sessions per charge, making it ideal for active lifestyles and daily use.

With smooth heating technology, intuitive control, and Swiss-inspired design precision, the REJO HS40 offers a seamless and consistent user experience.

Customized Engraving Activity with REJO HS40 Popular Among Local Users

Swiss Launch Celebration at TENSION Music Festival

To mark its Swiss debut, REJO is taking part in TENSION Electronic Music Festival in Basel from July 31 to August 2. Festival attendees will be the first in the market to experience REJO HS40 and TOZE.

At the REJO pop-up booth, visitors can enjoy (for adult users only):

•  Hands-on product demos
•  Limited-time giveaways and promotions
• A special-edition TENSION gift set featuring REJO-branded beer, sunglasses, fans, and portable Festival gear

REJO Products Presented at the TENSION Electronic Music Festival

Introducing the REJO Club to Switzerland

The Swiss launch also marks the introduction of the REJO Club, a loyalty and lifestyle platform that rewards adult users with exclusive perks and community access, including:

• Invitation to REJO-only events and seasonal activations
• Point-based rewards and early access to new products
• A community platform to share feedback and connect with other REJO adult users

Whether you’re a long-time HNB users or simply curious to explore smoke-free options, the REJO Club is your gateway to a more rewarding lifestyle.

REJO Promoters Presenting Premium Gifts to Festival Attendees

Availability and Retail Partners

Starting in August 2025, REJO products will be available in partnership with Oettinger Davidoff at selected retail locations across Switzerland. This collaboration ensures Swiss adult users enjoy a premium, in-person purchasing experience - supported by knowledgeable staff and personalized product recommendations.

To locate stores and learn more about REJO Switzerland, visit: www.rejonow.ch/

About REJO

REJO is a pioneering global provider in heat-not-burn solutions, crafting innovative and reliable products that redefine the smoking experience. 

In partnership with REJO Friends, we are committed to delivering exceptional user experiences worldwide. Our diverse product portfolio champions more effective alternatives to smoking, setting a new standard for mindful harm reduction journey.